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Social Media
Marketing
Social media marketing is the process of gaining website traffic or attention through social media sites, such as Facebook & Twitter. Our social media marketing programs usually center on efforts to create content that attracts attention and encourages your readers to share it with their social networks. This form of marketing is driven by word-of-mouth, meaning it results in earned promotion rather than paid promotion.​
Search Engine
Marketing
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing your website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting your site to increase the number of backlinks, or inbound links, is another of our SEO tactic.
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the visibility of your website in a search engine's "natural" or un-paid ("organic") search results. In general, the higher your site ranks on the search results page, the more visitors you will receive from the search engine's users.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of your website by increasing its visibility in search engine results pages (SERPs) through paid advertising. Unlike SEO which is the non-paid way of increasing your search rankings, SEM is the strategy of paying the search engines to increase your rankings.​